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Denali

'Louis Vuitton fried chicken' owner fined in South Korea

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Denali   

https://www.yahoo.com/news/louis-vuitton-fried-chicken-owner-fined-south-korea-032127970--finance.html

Louis Vuitton filed a suit in September last year, saying the use of the company's name to sell fried chicken was damaging to the brand.

The owner, identified only by his surname Kim, had called his restaurant in Seoul, "LOUIS VUITON DAK" -- a play on the word "tongdak" which means whole chicken in Korean. He also ran up a logo very similar to that of the French fashion house and had it printed on his napkins and fried chicken take-out cartons.

A district court in Seoul agreed and in October ordered Kim to desist and threatened a 500,000 won-per-day fine for non-compliance.

Kim responded by tinkering with the restaurant name and came up with "chaLouisvui tondak" which he unsuccessfully argued was different enough to comply with the court ruling.

Louis Vuitton complained again and this week and the court ordered Kim to pay the fashion house 14.5 million won for the 29 days that the amended name was displayed.

 

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Guest

You see this in Japan and Korea all the time. They just throw in cool sounding english words/western brands to place names that make no sense or have any relationship to the sort of establishment. 

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Number9   
4 hours ago, Denali said:

14.5 million won for the 29 days that the amended name was displayed.

If he changes the name he'll never make enough to pay the fines.  Better to let him keep the name and pay them 3.5m per week.  

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